{"id":14896,"date":"2026-10-08T11:00:12","date_gmt":"2026-10-08T03:00:12","guid":{"rendered":"https:\/\/ccsg.hku.hk\/?page_id=14896"},"modified":"2026-10-08T11:04:30","modified_gmt":"2026-10-08T03:04:30","slug":"masterclass-2-from-activity-to-industry-driving-village-tourism-innovation-with-communities","status":"publish","type":"page","link":"https:\/\/ccsg.hku.hk\/en\/masterclass-2-from-activity-to-industry-driving-village-tourism-innovation-with-communities\/","title":{"rendered":"Masterclass 2: \u3010From Activity to Industry\u3011Driving Village Tourism Innovation with Communities \u5927\u5e2b\u8ab2\uff08\u4e8c\uff09\uff1a\u3010\u5f9e\u6d3b\u52d5\u5230\u7522\u696d\u3011\u5efa\u7acb\u793e\u5340\u9023\u7d50\u8207\u65c5\u904a\u5275\u65b0\u7684\u80fd\u529b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14896\" class=\"elementor elementor-14896\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d8e822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d8e822\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17f49a7\" data-id=\"17f49a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c8b662 elementor-widget elementor-widget-spacer\" data-id=\"9c8b662\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f33411 elementor-widget elementor-widget-text-editor\" data-id=\"2f33411\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The formation of a village tourism destination relies not only on natural advantages but also on the local communities. The local people\u2019s daily life and their connection to the land and history shape an authentic local culture, which the travellers may experience and share. This masterclass will teach participants to systematically explore local assets and identify local tourism potential. It will also emphasize the key role of communities and stakeholders in tourism innovation and explore how to empower local communities as ambassadors and drivers of sustainable tourism. Additionally, this Masterclass will discuss cross-sector collaboration in the tourism industry, integrating primary, secondary, and tertiary industries to create new rural value through \u201ctourism+\u201d models.<\/p><p>\u4e00\u500b\u9109\u90ca\u65c5\u904a\u76ee\u7684\u5730\u7684\u5f62\u6210\uff0c\u9664\u4e86\u6709\u8cf4\u7576\u5730\u5f97\u5929\u7368\u539a\u7684\u7684\u81ea\u7136\u8cc7\u6e90\uff0c\u66f4\u96e2\u4e0d\u958b\u624e\u6839\u5728\u571f\u5730\u4e0a\u7684\u300c\u4eba\u300d\u3002\u4eba\u8207\u571f\u5730\u3001\u5730\u666f\u3001\u6b77\u53f2\u548c\u751f\u6d3b\u65e5\u5e38\u4ea4\u7e54\u800c\u6210\u7684\u98a8\u571f\u6c11\u60c5\u8b93\u65c5\u5ba2\u4ea6\u80fd\u5920\u9ad4\u9a57\u53ca\u5206\u4eab\uff0c\u9019\u6b63\u662f\u9109\u90ca\u65c5\u904a\u7684\u73cd\u8cb4\u548c\u7368\u7279\u4e4b\u8655\u3002\u672c\u5927\u5e2b\u8ab2\u5c07\u5e36\u9818\u5b78\u54e1\u5b78\u7fd2\u5982\u4f55\u6709\u7cfb\u7d71\u5730\u63a2\u7d22\u5730\u65b9\u8cc7\u6e90\uff0c\u8fa8\u8b58\u7576\u5730\u7368\u6709\u7684\u65c5\u904a\u50f9\u503c\uff0c\u4e26\u601d\u8003\u5982\u4f55\u4ee5\u53ef\u6301\u7e8c\u7684\u65b9\u5f0f\u7ba1\u7406\u548c\u6d3b\u5316\u9019\u4e9b\u73cd\u8cb4\u8cc7\u6e90\u3002\u8ab2\u5802\u4ea6\u6703\u5f37\u8abf\u793e\u5340\u53ca\u6301\u4efd\u8005\u5728\u65c5\u904a\u5275\u65b0\u4e2d\u7684\u95dc\u9375\u89d2\u8272\uff0c\u63a2\u8a0e\u5982\u4f55\u900f\u904e\u5354\u4f5c\u3001\u6e9d\u901a\u548c\u5171\u540c\u8a2d\u8a08\u3001\u5efa\u7acb\u5730\u65b9\u6545\u4e8b\u7684\u8a6e\u91cb\u80fd\u529b\uff0c\u8b93\u5728\u5730\u793e\u7fa4\u53ef\u4ee5\u6210\u70ba\u5730\u65b9\u4ee3\u8a00\u4eba\uff0c\u751a\u81f3\u6210\u70ba\u5e36\u9818\u65c5\u904a\u5275\u65b0\u7684\u91cd\u8981\u529b\u91cf\uff0c\u5efa\u7acb\u9577\u9060\u7684\u793e\u5340\u7db2\u7d61\u3002\u6b64\u5916\uff0c\u8ab2\u5802\u4ea6\u6703\u5206\u4eab\u65c5\u904a\u696d\u5982\u4f55\u8de8\u754c\u5354\u4f5c\u56de\u61c9\u65b0\u5f62\u52e2\uff0c\u4ee5\u300c\u65c5\u904a+\u300d\u5e36\u52d5\u4e00\u3001\u4e8c\u3001\u4e09\u7522\u696d\u878d\u5408\uff0c\u5275\u9020\u65b0\u7684\u9109\u6751\u50f9\u503c\u8207\u65c5\u904a\u610f\u7fa9\u3002<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>Core Knowledge:<\/strong><\/p><ul><li>Experience economy concept: From products and services to emotional value<\/li><li>Local characteristics analysis through the \u201cPeople, Culture, Land, Landscape, and Industry\u201d framework<\/li><li>Tourism \u201cpoints of interest\u201d identification and route planning<\/li><li>Carrying capacity and sustainable tourism management<\/li><li>Community building and stakeholder collaboration<\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>\u6838\u5fc3\u77e5\u8b58\uff1a<\/strong><\/p><ul><li>\u9ad4\u9a57\u7d93\u6fdf\u6982\u5ff5\uff1a\u5f9e\u7522\u54c1\u3001\u670d\u52d9\u5230\u611f\u53d7\u50f9\u503c<\/li><li>\u5f9e\u300c\u4eba\u3001\u6587\u3001\u5730\u3001\u666f\u3001\u7522\u300d\u7684\u89d2\u5ea6\u767c\u6398\u5730\u65b9\u7279\u8272<\/li><li>\u65c5\u904a\u8208\u8da3\u9ede\uff08POI\uff09\u7684\u5efa\u7acb\u8207\u8def\u7dda\u8a2d\u8a08<\/li><li>\u5730\u65b9\u627f\u8f09\u529b\u8207\u6c38\u7e8c\u65c5\u904a\u7ba1\u7406<\/li><li>\u793e\u5340\u71df\u9020\u8207\u6301\u4efd\u8005\u5354\u4f5c<\/li><\/ul><p>\u00a0<\/p><p><strong>Date:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 December 12, 2026 (Saturday)<\/p><p><strong>Time:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 0945 \u2013 1300<\/p><p><strong>Venue:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Room 705, 7\/F, Jockey Club Tower, Centennial Campus, The University of Hong Kong<\/p><p><strong>Quota:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Up to 80<\/p><p><strong>Language:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0 Cantonese \/ Mandarin<\/p><p><strong>Fee:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Free<\/p><p><strong>Application:\u00a0\u00a0 <\/strong>Click here [Will add sign up link] Priority will be given to applicants who are committed to join all the Masterclasses, Immersive Workshops, and the Village Tourism Case Challenge.<\/p><p><strong>Enquiry:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>XXX [Mimi will setup a project Gmail account] or (852) 6701-2172 \/ (852) 3910-2535<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>\u65e5\u671f\uff1a<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2026\u5e7412\u670812\u65e5\uff08\u661f\u671f\u516d\uff09<\/p><p><strong>\u6642\u9593\uff1a<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>0945 \u2013 1300<\/p><p><strong>\u5730\u9ede\uff1a<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u9999\u6e2f\u5927\u5b78\u767e\u5468\u5e74\u6821\u5712\u8cfd\u99ac\u6703\u6559\u5b78\u6a137\u6a13705\u5ba4<\/p><p><strong>\u540d\u984d\uff1a<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u6700\u591a80\u4eba<\/p><p><strong>\u8a9e\u8a00\uff1a<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u5ee3\u6771\u8a71\uff0f\u666e\u901a\u8a71<\/p><p><strong>\u8cbb\u7528\uff1a<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u514d\u8cbb<\/p><p><strong>\u5831\u540d\uff1a<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u9ede\u64ca\u9019\u88e1 [Will add sign up link] \u9858\u610f\u53c3\u52a0\u6240\u6709\u5927\u5e2b\u8ab2\u3001\u6c89\u6d78\u5f0f\u5de5\u4f5c\u574a\u53ca\u9109\u6751\u65c5\u904a\u6848\u4f8b\u6311\u6230\u8005\u512a\u5148\u3002<\/p><p><strong>\u67e5\u8a62\uff1a<\/strong><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>XXX [Mimi will setup a project Gmail account] \u6216 (852) 6701-2172 \/ (852) 3910-2535<\/p><p>\u00a0<\/p><p><strong>Rundown:<\/strong><\/p><p><strong>\u6d41\u7a0b\uff1a<\/strong>[Chinese names and titles of all speakers to be added]<\/p><table><tbody><tr><td width=\"90\"><p>0930-0950<\/p><\/td><td width=\"814\"><p><strong>Opening Remarks<\/strong><\/p><p><strong>\u6b61\u8fce\u8fad<\/strong><\/p><\/td><\/tr><tr><td width=\"90\"><p>0950-1010<\/p><\/td><td width=\"814\"><p><strong>Keynote Speech 1: Village Assets as Catalysts \u2013 Synergies among Conservation, Infrastructure, and Tourism<\/strong><\/p><p><strong>\u4e3b\u984c\u6f14\u8b1b\uff08\u4e00\uff09\uff1a\u9109\u6751\u8cc7\u7522\u50ac\u5316\u65c5\u904a\u767c\u5c55<\/strong> <strong>\u2013 <\/strong><strong>\u4fdd\u80b2\u3001\u57fa\u790e\u8a2d\u65bd\u8207\u65c5\u904a\u7684\u5354\u540c\u4f5c\u7528<\/strong><\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Professor Tang Man Bun, Stephen [hyperlink will add later], Head, Countryside Conservation Office<\/p><\/td><\/tr><tr><td width=\"90\"><p>1010-1045<\/p><\/td><td width=\"814\"><p><strong>Keynote Speech 2: Village Tourism and Sustainable Food Systems<\/strong><\/p><p><strong>\u4e3b\u984c\u6f14\u8b1b\uff08\u4e8c\uff09\uff1a\u9109\u6751\u65c5\u904a\u8207\u6c38\u7e8c\u98df\u7269\u7cfb\u7d71<\/strong><\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dr Winnie Law [hyperlink will add later], Executive Director &amp; Principal Lecturer, Centre for Civil Society and Governance, HKU<\/p><\/td><\/tr><tr><td width=\"90\"><p>1045-1120<\/p><\/td><td width=\"814\"><p><strong>Keynote Speech 3: From Hidden Villages to Tourism Destinations \u2013 Developing Village Tourism as an Industry<\/strong><\/p><p><strong>\u4e3b\u984c\u6f14\u8b1b\uff08\u4e8c\uff09\uff1a\u5f9e\u96b1\u4e16\u9109\u6751\u5230\u65c5\u904a\u76ee\u7684\u5730<\/strong> <strong>\u2013 <\/strong><strong>\u767c\u5c55\u9109\u6751\u65c5\u904a\u7522\u696d<\/strong><\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mr Paul Chan [hyperlink will add later], Co-founder and CEO, Walk in Hong Kong<\/p><\/td><\/tr><tr><td width=\"90\"><p>1120-1130<\/p><\/td><td width=\"814\"><p>Coffee Break<\/p><p>\u8336\u6b47<\/p><\/td><\/tr><tr><td width=\"90\"><p>1130-1255<\/p><\/td><td width=\"814\"><p><strong>Dialogue: Tourism Activity <\/strong><strong>\u00b4<\/strong><strong> Village Settlement<\/strong><\/p><p><strong>\u5c0d\u8ac7\uff1a\u65c5\u904a\u6d3b\u52d5<\/strong> <strong>\u00b4<\/strong> <strong>\u9109\u6751\u805a\u843d<\/strong><\/p><p><strong><em>\u00a0<\/em><\/strong><\/p><p><strong><em>Turning Space into Experience \u2013<\/em><\/strong><strong> <em>Moving Beyond the Common Perception of Village Tourism<\/em><\/strong><\/p><p><strong><em>\u5f9e\u751f\u6d3b\u7a7a\u9593\u5230\u6587\u5316\u9ad4\u9a57<\/em><\/strong><strong><em> \u00a0<\/em><\/strong><strong><em>\u2013 <\/em><\/strong><strong><em>\u64f4\u95ca\u9109\u6751\u65c5\u904a\u60f3\u50cf<\/em><\/strong><\/p><p><em>The charm of village tourism lies not only in the scenery but also in village lanes, old houses, kitchens, and fields. This discussion will explore how to transform village architecture, community life, local ingredients, traditional cuisine, and family memories into multi-layered travel experiences. When visitors engage through walking, observing, tasting, and communicating, the village becomes more than a check-in spot<\/em><em>\u2014<\/em><em>it serves as an entry point to understanding the local community\u2019s culture and values.<\/em><\/p><p><em>\u9109\u90ca\u65c5\u904a\u7684\u9b45\u529b\uff0c\u4e0d\u53ea\u5728\u65bc\u98a8\u666f\uff0c\u4e5f\u85cf\u5728\u6751\u5f91\u3001\u8001\u5c4b\u3001\u5eda\u623f\u3001\u8fb2\u7530\u4e4b\u9593\u3002\u5c0d\u8ac7\u5c07\u4ee5\u300c\u7a7a\u9593\u300d\u8207\u300c\u6d3b\u52d5\u300d\u70ba\u5207\u5165\u9ede\uff0c\u63a2\u8a0e\u5982\u4f55\u628a\u6751\u843d\u5efa\u7bc9\u3001\u751f\u6d3b\u5834\u666f\u3001\u5730\u65b9\u98df\u6750\u3001\u50b3\u7d71\u98f2\u98df\u6587\u5316\u53ca\u5bb6\u65cf\u8a18\u61b6\uff0c\u8f49\u5316\u70ba\u6709\u5c64\u6b21\u7684\u65c5\u904a\u9ad4\u9a57\u3002\u7576\u4e00\u689d\u6751\u7684\u6545\u4e8b\u80fd\u5920\u5f9e\u884c\u8d70\u3001\u89c0\u770b\u3001\u54c1\u5690\u5230\u4ea4\u6d41\u4e4b\u4e2d\u88ab\u611f\u53d7\uff0c\u6751\u843d\u4e0d\u55ae\u662f\u904a\u4eba\u8def\u904e\u7684\u300c\u6253\u5361\u9ede\u300d\uff0c\u800c\u662f\u8a8d\u8b58\u5730\u65b9\u6587\u5316\u3001\u793e\u5340\u95dc\u4fc2\u8207\u98a8\u571f\u50f9\u503c\u7684\u5165\u53e3\u3002<\/em><\/p><p><em>\u00a0<\/em><\/p><p>Panellists:<\/p><p>\u5609\u8cd3\uff1a<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ms NingYi Wong [hyperlink will add later], Founder of Out of the Cit\u00e9<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Mr Jan Chan [hyperlink will add later], Founder of HK Discovery<\/p><ul><li>Mr Sampson Wong [hyperlink will add later], Lecturer and Author<\/li><\/ul><p>Moderator:<\/p><p>\u4e3b\u6301\uff1a<\/p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ms. Katie Chick [hyperlink will add later], Assistant Director, Centre for Civil Society and Governance, HKU<\/p><\/td><\/tr><tr><td width=\"90\"><p>1255-1300<\/p><\/td><td width=\"814\"><p>Wrap Up<\/p><p>\u7e3d\u7d50<\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The formation of a village tourism destination relies not only on natural advantages but also on the local communities. The local people\u2019s daily life and their connection to the land and history shape an authentic local culture, which the travellers may experience and share. This masterclass will teach participants to systematically explore local assets and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"inside.php","meta":{"footnotes":""},"class_list":["post-14896","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/pages\/14896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/comments?post=14896"}],"version-history":[{"count":7,"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/pages\/14896\/revisions"}],"predecessor-version":[{"id":14907,"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/pages\/14896\/revisions\/14907"}],"wp:attachment":[{"href":"https:\/\/ccsg.hku.hk\/en\/wp-json\/wp\/v2\/media?parent=14896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}