Blossoming Horizons: The Wang Nam Khiao Agrotourism Community Enterprise Story
Challenges and Objectives
Nestled in Thailand's fertile expanses, the "Switzerland of Northeast Thailand" and its gateway, the Wang Nam Khiao district, had fallen into hard times - facing the twin challenges of economic lethargy and the underutilized potential of its scenic landscapes. The inception of the Wang Nam Khiao Agrotourism Community Enterprise (WNK ACE) marked the genesis of an ambitious vision to invigorate the local economy and preserve the rustic charm of the region. With a strategic approach, the initiative aimed to galvanize agricultural tourism, safeguard the environment, and elevate the standard of living for its inhabitants.
Collaboration Partners and Roles
The tapestry of collaboration for WNK ACE was intricate and robust. The enterprise synergized with a plethora of entities, including the Wang Nam Khiao District Agricultural Extension Office and esteemed tourism authorities. Each stakeholder played a pivotal role in orchestrating a coordinated effort to manifest the project's objectives. The Tourism Council of Thailand and the Tourism Authority of Thailand infused their promotional prowess. At the same time, local agencies buttressed the execution of these grand plans.
Revitalisation Activities
A myriad of endeavors marked the revitalization crusade of WNK ACE. At its heart, the initiative sought to kindle a connection between tourists and the rural way of life, thus bolstering the economic vigor of local establishments. It embraced environmental conscientiousness with initiatives like reforestation and sustainable waste management. The blueprint of these activities was comprehensive, aiming to immerse visitors in an authentic rural experience, thereby enriching the tourist narrative.
Revitalisation Outcome
The fruits of WNK ACE's labor were multifold. The economic landscape flourished as agrotourism became the district's new lifeblood. Environmental efforts are fructified into the conservation of pristine habitats. The social tapestry of the community was reinforced, weaving an improved fabric of life and prosperity. The attainment of ASEAN tourism standards underscored the initiative's success, heralding it as a paragon of rural rejuvenation and sustainable enterprise.
This is the abridged version of a case prepared by AIRI Fellow Arun Kanchan. For further information, please email Dr. Thi Phuoc Lai Nguyen at phuoclai@ait.asia.