Seaside Village Revitalization Information Service Center: A Case Design for the Travel Route in Turtle Island Village Community
Project Team
Leader: Huang Chien-Tu (AIRI Fellow)
Members: Chen Yun-Cheng, Li Hua-Syuan
Background and Introduction
Situated at the intersection of Daxi Fishing Harbor in Toucheng, Yilan, and the captivating Turtle Island, the project responds to the pressing challenges posed by the surge in marine recreational activities within Taiwan’s waters. Notably, the adverse environmental impacts, exemplified by the proliferation of whale-watching boats and their consequences on marine ecosystems, underscore the urgency of implementing sustainable practices in the region.
The objectives of this project include raising public awareness of coastal village culture, improving tourism experiences, and promoting sustainable development in island communities. The project emphasizes community involvement and stakeholder engagement, with active participation from the residents of Turtle Island community and the establishment of a Seaside Village Revitalization Information Station. The project also focuses on sustainability by integrating local services into an information platform and reinvesting profits into local teams and organizations. Anticipated advertising revenue will support the project’s scalability and replication, promoting the diffusion of technological and experiential benefits in information systems and development models.
Project Site
Turtle Island and Toucheng, Yilan County, Taiwan
Proposed Project Actions and Deliverables
- Establish a new vision communication and partner network: Establish a base at Daxi Fishing Port, engage in grassroots visits and communication with stakeholders, connect with local partners aligned with vision, establish transparent and public billing mechanism, utilize subsidy funds to add value and maintain ticket price, use word-of-mouth marketing to attract diverse audience.
- Tailor tourist participation experiences friendly to modern people: Design simple and progressive cultural participation experiences, interact with chatbot for background information, encourage sharing conversations with chatbot, form small groups of friends to enhance understanding and involvement, design questions, hints, and puzzles for different ages and backgrounds.
- Design a user-friendly, growth-oriented travel booking website: Use universal and inclusive design principles, design lightweight, dynamic, cross-platform pages, present information, travel plans, and contact methods clearly, facilitate public understanding of consumption’s impact on sustainability, build user-friendly features such as font size switching and dark mode, establish CRM database for feedback and service optimization, simplify and automate travel booking process, develop payment system connected to CRM backend.